Mamaearth is Asia’s first MadeSafe certified brand. MadeSafe is a US based not for profit organization, who checks each and every ingredient that goes into the product and after a thorough check, certifies a product to be safe. It ensures the product is free from the 8000 known toxins in the world. Mamaearth products are all-natural, hypoallergenic, clinically tested and pH balanced.
During the session with ‘JoshTalks’, the founder Ghazal Alagh shared that when her son Agastya was born he was suffering from rare skin disease due to which any kind of products was doing rashes on his skin which was making his health worse and seeing her son in that condition she used to feel guilty that despite being a mother she was helpless and at that moment she realised that no child across the country deserves this kind of pain. With that motive, Alagh along with her husband decided to start MamaEarth in the year 2016 inside which all the ingredients which will be going to be used to make the product will be toxin-free and elements that mother nature was providing us free of cost.
Around 700 couples who were expecting their first child and young mothers were giving their views about what they really wanted in a product and keeping their values and opinions in mind she kept working on the product and that’s how the Mamaearth was born. Many companies didn’t approve her product or invested their money in the product but she didn’t let herself down and along with her husband, Mr Varun Alagh created an Online Portal with the same name i.e. MamaEarth.
She started selling the product firstly to those families who gave their opinions while she was planning to create a product and after receiving positive responses she decided to expand her business by introducing more range of products. Since then there was no looking back for her company.
Over the period of time, the MamaEarth brand successfully earned International customers under her leadership. Apart from India, the company also takes orders from neighbouring countries like Nepal, Bangladesh and many more. Recently, the company launched their Mobile App with the same name and can be downloaded from Google Play Store and IOS store.
| Points | Information |
| Company Name | Mamaearth |
| Date of Establishment | 2016 |
| Establishment Place | India |
| Founder | Varun Alagh |
| Net Worth (as on 2020) | Rs.115 crore (approx) |
| Telephone No. | 91 8901 555 444 |
| Registered Address | Plot No.63, 4th Floor, Sector-44, Gurgaon, Haryana India |
| care@mamaearth.in | |
| Company Status | Active |
| Website | www.mamaearth.in |
Ghazal and Varun became parents after Varun had given birth. They ordered products from the USA due to the better quality of products there. However, this proved to be expensive and difficult. They couldn’t resist researching baby care products as the problem was bothering their family.
The brand was launched by the couple in Gurugram under the parent company Honasa Consumer Pvt Ltd. It uses the highest quality ingredients, natural, plant-based, or manmade. Both are certified safe and effective.
Varun says that the ingredients are sourced from the finest sources in the world and are ISO, GMP, and Non-GMO compliant.
Mamaearth was Asia’s first to receive MadeSafe certification for their toxin-free products in just four years. Mamaearth aims to reduce parental stress, and is constantly improving and innovating to make the world safer for babies and parents.
Mamaearth began with six baby care products. Now Mamaearth offers hair and skin care products for men and for women. There are 80 SKUs and products that are specifically for pregnant women. More than 1.5 million Indians have been served by the company in over 500 cities.
Mamaearth, India’s fastest growing brand, has crossed Rs 100 crore in four years. Varun talks about how they achieved this feat and how it came together.
Mamaearth was also named as “One of the Best Brands” in India at The ET Brand Festival’s second edition last year.
Mamaearth is one the few Indian plastic positive brands. Mamaearth is committed to protecting Mother Earth for future generations. The company’s initiative, “Let’s Recycle”, encourages customers to recycle more plastic than they ever use.
The company has committed to providing 100 percent non-toxic products in an environment flooded with brands from large FMCG companies. It is now up to the challenge to find the best ingredients for safe products at affordable prices.
Mamaearth plans to increase its presence in Tier II and III cities, as well as introduce a new product range.
The company is currently in discussions with several of the top investors in the sector and hopes to raise additional funds in the coming months.
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Mamaearth Face Washes:
Crafted for Indian skin using natural ingredients, check out our range of face washes. We can’t wait for you to join the family. Find the one suitable for your skin type. Mamaearth Tea Tree Foaming Face Wash is highly recommended and is the best face wash for pimples and marks ;dark spots; it helps you in fighting your battles the easy way.
Mamaearth Products You Need To Have In Your Cabinet:
In the world of personal care for mothers and babies, Mamaearth has been a rather revolutionary brand. A pioneer in the development of personal care products comprising entirely of only natural ingredients, Mamaearth was the first company in Aisa to be certified by Made Safe. And that’s only a sliver of the plans that the founder duo Varun and Ghazal have formulated to introduce India to toxin-free parenting.
Currently, with their numerous online as well as offline stores, several reputed brands offering their products, over INR 130 Crores in seed funding, and Shilpa Shetty as the brand ambassador, Mamaearth shows all the requisite signs of burgeoning into one of the most premier personal care companies in the country.
So, here we are, presenting you with a curated list of 10 effective Mamaearth products everybody should store in their beauty cabinet. Self-care made easy, affordable, and a cent per cent natural.
1. Bye Bye Blemishes Face Cream
Price: INR 449 for 30 ml
Best For Reducing blemishes, spots and scars to achieve even skin tone.
What The Customers Said
A magical blend of natural skin-care ingredients
Quick results that are self-evident
Great for people with dry skin
Helps to effectively get rid of acne marks
2. Argan Hair Mask With Avocado Oil, and Milk Protein
Price: INR 599 for 200 ml
Best For Reducing hair fall, getting rid of frizz, and making your hair more manageable with deep nourishment and care.
What The Customers Said
Made my dull hair shiny and soft
Promotes healthy hair growth and repairs damaged hair
Perfect for all hair types and leaves you with more voluminous hair
Significantly reduced tangles after just one use
best-mamaearth-products_argan_hair_mask
3. C3 Face Mask With Charcoal, Coffee & Clay
Price: INR 840 for 100 ml
Best For Removing impurities, brightening skin tone, and reducing pimples and marks
What The Customers Said
Never stops feeling great on my skin
Makes skin brighter in one use and removes tan as well
Helped me with my pigmentation problem
Removes white and blackheads, and leaves the skin glowing
best-mamaearth-products_cs_face_mask
4. Ubtan Face Mask With Saffron, Turmeric & Apricot Oil
Price: INR 499 for 100 gm
Best For Reducing signs of ageing, brightening your complexion and removing traces of tanning
What The Customers Said
My face seemed much livelier and fresher
Doesn’t dry out my skin unlike other face masks
Very effective for a natural, glowy look
Feels soothing against my skin
best-mamaearth-products_ubtan_face_mask
5. Onion Oil For Hair Fall Control With Redensyl
Price: INR 399 for 150 ml
Best For Boosting hair growth, nourishing the scalp and strengthening your hair strands
What The Customers Said
Leaves my hair shiny, smooth and lustrous
Non-sticky and easy to wash off
Reduced my hair fall drastically
Did wonders for my hair volume
est-mamaearth-products_onion_hair_oil
6. Mamaearth Coffee and Cocoa Face Wash
Price: INR 249 for 100 ml
Best For Re-energizing and brightening dull skin.
What The Customers Said
Combats skin puffiness
Removes excess oil from the skin
Synthesis and smoothes the skin.
Can be used on all skin types
Price: INR 699 for 30 ml
Best ForCombating dark spots and reducing the likelihood of melanin formation.
What The Customers Said
No black patches, and enough skin hydration
Minimised wrinkles and erases fine lines
Can be used even if you have oily or mixed skin
8. Mamaearth Apple Cider Vinegar Shampoo
Price: INR 349 for 250 ml
Best For Does an excellent job of eliminating dry and tough hair
What The Customers Said
Combated dull hair, harsh chemicals, and hair damage
Removeed hair impurities that have accumulated on layers
Reduced my hair fall drastically
Did wonders for my hair volume
9. Mamaearth Neem and Tea Face Pack
Price: INR 499 for 100 ml
Best For Ideal for oily and ache prone skin
What The Customers Said
Combated acne and pimples
Helped my clogged pores
Got rid of excess oil from mhy skin
10. Mamaearth Argan & Apple Cider Vinegar Hair Conditioner
Price: INR 349 for 250 ml
Best For Dry, frizzy, and extra rough hair types
What The Customers Said
Leaves my hair shiny, smooth and lustrous
Deeply nourished each and every hair strand
Reduced my hair fall drastically
Hair got bouncier and voluminous
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