Susan Wojcicki is a Polish-American business executive who is the CEO of YouTube. She has been in the tech industry for over 20 years. Susan Wojcicki was involved in the founding of Google, and became Google’s first marketing manager in 1999. Her full name is Susan Diane Wojcicki.
Wojcicki’s father was a physics professor at Stanford University, and her mother was a teacher. She grew up in the Stanford, California, area and later studied history and literature at Harvard University (A.B., 1990), economics at the University of California, Santa Cruz (M.S., 1993), and business at the University of California, Los Angeles (M.B.A., 1998). After returning to Silicon Valley in 1998, she rented out garage space in her Menlo Park home to the newly incorporated Google Inc., which briefly used it as the company’s first headquarters office.
Google had moved to more conventional office space by the time Wojcicki went to work for the company in 1999. She had previously been employed by Intel Corporation, Bain & Co., and R.B. Webber & Co. Her task as Google’s first marketing manager was to find ways of generating revenue from the company’s signature search engine. Her first big success came in 2000, with the debut of AdWords, the clickable text-only advertisements that appear on Google search pages.
Several of Wojcicki’s subsequent successes at Google came from the purchase and nurturance of start-up companies in the field of Internet advertising. With the launch of the AdSense system and the acquisition of Applied Semantics, both in 2003, Google became a broker of online display advertising. For a fee, the AdSense system placed appropriate advertisements on participating Web sites. When an advertisement was viewed or clicked on and agreed-upon conditions were met, the Web publisher received some of the money that the advertiser had paid to Google. Wojcicki’s responsibilities greatly increased in 2008 with Google’s acquisition of the company DoubleClick. Among other capabilities, the DoubleClick system deployed cookies that tracked preferences of Internet users for the benefit of advertisers. Google kept pace with the rapid proliferation of smartphones when Wojcicki arranged for the purchase of the mobile advertising network AdMob in 2009.
Susan Wojcicki Wiki/Biography
Susan Wojcicki was born on July 5, 1968, and is currently 53 years old, Santa Clara County, California, U.S. Susan Wojcicki was born to a well-educated family. Her parents were of Jewish and Polish American descent. Susan was born at Stanford University campus and grew up on the university campus itself where she had enjoyed the company of George Dantzig, who was her neighbor.
She went to the Gunn High School in Palo Alto, California, where she was regularly engaged in writing for the school newspaper. She opted for humanities major in her college and received her first computer science class when she was already a senior. Wojcicki then joined Harvard University and studied history and literature there. She completed her graduation with honors in 1990.
Susan Wojcicki Overview:
Susan Wojcicki is the CEO of YouTube.
Previously, she was the Senior Vice President of Advertising & Commerce at Google. She oversaw the design, innovation and engineering of Google’s advertising, commerce, and measurement platform products, including AdWords, AdSense, DoubleClick, Offers, and Google Analytics.
Susan joined Google in
1999 as the company’s first marketing manager and worked on the initial marketing programs. She also led the initial development of several key successful consumer products including Google Images and Google Books.
Before joining Google, Susan worked at Intel, Bain & Company, and several start-ups. She graduated with honors from Harvard University, holds a master’s in economics from the UC Santa Cruz, and an MBA from UCLA.
|College||Harvard University (BA),|
University of California, Santa Cruz (MS),
University of California, Los Angeles (MBA)
|Qualifications||History and literature at Harvard University,|
Master’s of Science in economics from the University of California,
Master of Science in Economics from Columbia University,
Master of Business Administration from the UCLA Anderson School of Management
Susan Wojcicki Net Worth $300 Million
Wojcicki was born on 5 July 1968 to parents Stanley and Esther, both of whom are educators. Her father was a physics professor at Stanford University and her mother a high school journalism teacher. Due to her father’s job, the family was able to live inside the Stanford campus. Her sisters, Janet and Anne, shared their father’s love for science, with Janet obtaining PhDs in anthropology and epidemiology and Anne founding the biotechnology company 23andMe. Wojcicki attended Gunn High School in Palo Alto, California. She then completed her college education at Harvard University in 1990 with flying colors, majoring in history and literature. She studied further, earning a master’s degree in economics in 1993 and business administration in 1998, both from the University of California (UCLA), Santa Cruz.
After finishing her schooling, she rented out her garage to Google founders Larry Page and Sergey Brin in Menlo Park for $1,700 a month to serve as their makeshift office. Wojcicki then worked at Intel, Bain & Company, and R.B. Webber & Company before becoming Google’s first official marketing manager in 1999. She focused on initial viral marketing programs and was central to the creation of Google doodles, and then took part in the development of Google Images and Google Books. She was eventually promoted as the senior vice-president of Advertising & Commerce and spearheaded the development of AdSense, which became Google’s second biggest source of revenue. She also managed the acquisition of YouTube (2006) and DoubleClick (2007), worth $1.65 billion and $3.1 billion, respectively. She was then named the Senior Vice-President of YouTube and subsequently CEO not long after in 2014. Her net worth rose accordingly.
Wojcicki has made it on to the list of several publications such as Fortune’s 50 Most Powerful Women (2010-2013), Time Magazine’s 100 Most Influential People (2015), Vanity Fair’s New Establishment (2015), and Forbes’ list of the World’s 100 Most Powerful Women (2011, 2014), Forbes’ list of America’s Richest Self-Made Women (2015), and number one on Adweek 50 (2013). In addition, she’s also widely regarded as Google’s most important woman. Her net worth continues to grow.
As for her personal life, Susan married Dennis Troper, who also works at Google, in 1998, and their nearly 18 years of marriage has given them five children. She wrote an article in the Wall Street Journal advocating paid maternity leave as well as being behind Google’s in-house day care center. Despite her very busy schedule, Wojcicki still tries to maintain a work-life balance.
|Full Name||Susan Wojcicki|
|Net Worth||$300 Million|
|Date Of Birth||5 Jul 1968|
|Place Of Birth||Santa Clara County, CA,|
|Education||Gunn High School in Palo Alto, California, Harvard University, University of California (UCLA), Santa Cruz,|
|Parents||Stanley Wojcicki, Esther Wojcicki|
|Siblings||Anne Wojcicki, Janet Wojcicki|
|Nicknames||Susan Diane Wojcicki|
|1||She is the CEO of You Tube, (Feb 2014 – ?).|
|2||(August 14, 2014) Expecting her 5th child with her husband Dennis Troper due later this year.|
|3||Has 4 children with her husband Dennis Troper. The oldest one was born in 1999.|
|CBS This Morning||2015||TV Series||Herself – CEO, YouTube|
|CBS News Sunday Morning||2015||TV Series documentary||Herself – CEO, YouTube|
|Today||2014||TV Series||Herself – Guest|
Susan Wojcicki Quick Facts:
- Susan Wojcicki is CEO of Alphabet subsidiary YouTube, which has 2 billion monthly users.
- In 1998, Google cofounders Sergey Brin and Larry Page rented Wojcicki’s garage in Menlo Park, California and developed Google’s search engine there.
- She was hired in 1999 as Google employee number 16, and worked on everything from AdSense and Google Analytics to Google Books and Google Images.
- In 2006, she advocated for the $1.65 billion acquisition of YouTube, which she has run since 2014.
- Before Google, Wojciki worked in the marketing department at Intel and as a management consultant at Bain & Company.